Clothes designers/manufacturers do have to choose a position for the "bust point" of their basic fit, just as they choose a torso length, but this is not universal and will depend on who the garment is designed for - Topshop will use a higher point than M&S Classic Collection. But it's a silly thing to advertise a bra with, given that it is of considerably less issue to non-standard women buying clothes (only very fitted clothes) than breast size itself. The bra advert I have hated most was one in Debenhams that said a properly fitted bra increased the look of cup size as much as plastic surgery. So much Wrong!
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Clothes designers/manufacturers do have to choose a position for the "bust point" of their basic fit, just as they choose a torso length, but this is not universal and will depend on who the garment is designed for - Topshop will use a higher point than M&S Classic Collection. But it's a silly thing to advertise a bra with, given that it is of considerably less issue to non-standard women buying clothes (only very fitted clothes) than breast size itself. The bra advert I have hated most was one in Debenhams that said a properly fitted bra increased the look of cup size as much as plastic surgery. So much Wrong!